Certua to launch robo life insurer in the UK

Certua
Enabling end-clients to have one insurance policy with multiple different benefits

Certua, a data-driven fin-tech company, has announced its intention to launch a robo life insurance service that will reduce costs and put customers at the center of the insurance process

UK based fintech company Certua recently announced that it will be launching a robo life insurance service this year. The service aims to combine innovative technology and an effortless user experience to enable end-clients to have one insurance policy with multiple different benefits, each driven by a different data source on either an advised or self-serve basis. The automated service will be able to identify risk exposure throughout an individual’s lifespan and adjust based on customer need.

Founded by Chairman John Levin, and headed by CEO and Co-Founder, Tom Williams, the company will be supported by a team of experienced advisors. Data scientist Peter Hayes, ex-CEO of Old Mutual, Chris Traynor, CEO of BE Capital Limited and Donal Smith, formerly CEO of Data Explorers are set to guide the company in their future efforts. Non-Executive Directors include industry experts, Brett Williams and technology entrepreneur, Jules Pittam.

Tom Williams, CEO of Certua, commented,

“we believe that the future of financial planning is going to involve a combination of advised and self-service solutions powered by technology. With Certua, we wanted to create a proposition that would augment adviser’s abilities and provide the option for either advised or self-serve depending on individual needs.”

“We see the split in protection and investment advice following Retail Distribution Review as detrimental to the end client, and our solution provides a platform to bring it back together with the aim to enable genuinely holistic financial planning; allowing individuals and their advisers to buy rather than be sold and to insure themselves with simple, modern and relevant digital solutions”.

“We are looking forward to launching our robo-life insurance service this year and to work with advisers as we move forward to put the client back at the centre of the proposition,” he continued.

More here [altfi]

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